Stop It Before It Starts.

When the UK government was debating Deep Sea Mining, Greenpeace wanted to show them why it should be banned.

In targeted press and OOH placements, we made the comparison between Deep Sea Mining and deforestation, illustrating how we should learn from our past mistakes. We can’t go back in time and stop deforestation, but we can stop Deep Sea Mining before it’s too late.

Shortly after our campaign launched around Westminster, the government banned Deep Sea Mining.