Don’t Be A Can’t.

The world is full of can’ts, but all it takes is an IRN-BRU to change a can’t into a can.

This bold campaign made the front page of The Sun and successfully did the job of moving the nations attention away from BRU’s high profile recipe change.

Fun fact: The client didn’t realise we were doing a ‘c bomb’ joke until the ad went live. Whoopsie…